Analysis and design of flight vehicle structures bruhn pdf free download. Nov 08, 2016 learn more about the product mix in the latest lecture from alanis business academy. The constituents of marketing mix are said as marketing mix elements. To assess the product mix strategy used in consumer sources of data market. The products in unilever marketing mix has over 400 brands, which shows the tremendous strength of the brand in the fmcg sector. The depth of the product mix refers to the number of variants of each product offered in the line. Pepsico product line delopment is closely relates to product mix because when product line is big then company product mix also developed. The company was renamed in june 2007 as hindustan unilever limited. The product mix is a subset of the marketing mix and is an important part of the business model of a company. Search and upload all types of hul brand product portfolio mix projects for mbas on. A study on marketing mix of hul on hul pure it and hul soaps. An exclusive project report on hindustan unilever limited hul. Hindustan unilever limited hul is the indian subsidiary of unilever plc. Product mix strategy and manufacturing flexibility.
Hindustan unilever limited hul about company, products. Feb 06, 2019 a product line is a group of products that a company creates under a single brand. Product mix of hul and itc brand economies free 30day. The product line generally refers to a type of product within an organization. Product mix hul unilever personal hygiene products scribd. Apr 08, 2015 marketing mix seminar and ppt with pdf report. Product mix of hul and itc brand economies free 30.
Hindustan unilever hul is one of the leading fmcg companies in india. Ppt marketing project report on lux soap powerpoint. Behaviour towards products of hindustan unilever ltd hul by kalpesh patel. Aug 30, 2019 product mix or product assortment refers to the number of product lines that an organisation offers to its customers. As mentioned in the previous example, colgate has 3 product lines.
In addition to learning general information about the product mix, youll also learn how some of the strategy. As pureit is an in house product of hul, this aspect is void. Unilever has 4 major categories food, refreshment, personal care, home care and water purifier. According to the american marketing association, marketing is a. Each element is also referred as mix, for example, product mix, price mix, promotion mix, and place mix. Such products function in similar manner, sold to the same customer group, sold through the same type of outlets, and fall within a same price range. The marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand company. It takes time of a new product to begin selling in volume. Ppt on product mix of hul introduction product mix of hul and bru coffee their. A product mix is a group of everything a company sells. Hul s brands are spread across 20 distinct consumer categories and touches the lives of two out of three indians.
Product mix decisions width, length, depth and consistency. Jan 07, 2019 product mix of hul pdf 1 jan the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand. Marketing mix hul free download as powerpoint presentation. Product mix concepts depth the depth of the product mix is the assortment of all sizes, colors and variations offered for each product in the product line for example lifebuoy active red comes in three sizes 125 gms,100 gms and 60 gms cakes consistency. For example, patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc. A product line is a group of products that a company creates under a single brand. Product mix of hul and itc free download as powerpoint presentation. Four important dimensions of a product mix can be identified. Learn more about the product mix in the latest lecture from alanis business academy. Mar 14, 2020 a company like hul has numerous product lines like shampoos, detergents, soaps etc. As of 2020, there are several marketing strategies like product service innovation, marketing investment, customer experience etc. Hul hindustan unilever marketing mix 4ps hul hindustan. Product mix of hul pdf 1 jan the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand. Product line and product mix have direct relationship.
The product lifecycle o the first phasethe introduction phasestarts when the new product is first launched. Complete details on the products manufactured and sold by hindustan unilever ltd. Hul assignment a what is the product mix of hul as a. As explained, product mix is a combination of total product lines within a company. The marketing mix is often crucial when deciding a product or brands offer, and is often connect with the four ps.
Thus the topic product mix of hul conceive an idea of different products of hul in the market. Hindustan unilever limited a study on the marketing concept. Unilever is a duallisted company consisting of unilever n. The product line of hul is 12 which consists of tea, coffee, food, fabric care, kitchen and food care, personal wash, skin care and cosmetics, hair care, deodorants, oral care, water purifier which comes under the four broad parents super sets which is food brand, homecare brands, personal care brands and the last one is consumer goods. Rajesh dobra academic task no 1 academic task title.
In addition to learning general information about the product mix, youll also learn how some of. Hindustan unilever is one of the biggest fast moving companies of consumer goods with at least twothirds of the population using its products at one time or the other. The marketing mix of hindustan unilever or hul analyses one of the. The demand is modelled as a continuous process that can be applied realistically, considering that the manufacturer accepts anywe assume that the product mix is defined by the company, which cannot influence the overall demand. The product is available in more than 100 countries. Maskim hul is a complete grimoire of tiamatcentered magick, sorcery and necromancy developed from authentic mesopotamian clay tablets and ancient archeological templecult records. The company claims to have by touched the lives of 700 million indians, looking after their nutrition, hygiene and personal care and making them feel good, look good and get more out of life. Hul was established in 1933 as lever brothers and following merger of constituent groups in 1956 was renamed as hindustan lever limited. Mar 24, 2012 hul is the market leader in indian products such as tea, soaps, detergents, as its products have become daily household name in india. Where there are limiting factors, you need to work out which product mix will provide the highest return. Hul is the market leader in indian products such as tea, soaps, detergents, as its products have become daily household name in india. Apr 19, 2020 marketing mix of hul hindustan unilever analyses the brandcompany which covers 4ps product, price, place, promotion and explains the hul hindustan unilever marketing strategy.
Use this page to browse the list of all unilevers brands, see what brands are available in your country and link to more information about any of our brands on a local unilever website. The product strategy and mix in hul hindustan unilever marketing strategy can be explained as follows. The main objective of the project is to get the full knowledge of the products of the hul and to know their market strategy to maintain there market share. Its products include foods, beverages, cleaning agents, personal care. The products are similar and focus on the same market sector.
Product mix and product line understanding product length. Hindustan unilever limited hul is an indian consumer goods company based in mumbai, maharashtra. There are different categories including foods, drinks, skincare and daily use products. Total number of items in the product mix of the company. The main objective of the project is to get the full knowledge of the products of the hul and to know their market. Scribd is the worlds largest social reading and publishing site.
Apr 08, 2020 a product mix is a group of everything a company sells. Product are distributed across the country through a network of 4 warehouses hul consisting of more than 40 agents, 7500 wholesalers and a number of large institutional customer hul consist of a network of 7000 redistribution stockiest, covering about one million retail outlet. Product mix and product line understanding product. The breadth of a product mix shows the different kinds of product lines that firm carries. The width of the mix refers to the number of product lines the company has to offer. Product mix hul free download as powerpoint presentation. Although product mix problems are seldom encountered in their simple textbook form in practice, they very frequently constitute important. However, the product line is a subset of the product mix.
Its products include foods, beverages, cleaning agents, personal care products, water purifiers and consumer goods. Hul along with these product it manufactured water purifier pureit the anglodutch company unilever owns a majority stake in hindustan unilever limited. This is a research report on hul brand product portfolio mix by k. Marketing mix of unilever unilever is an anglodutch multinational corporation that owns many of the worlds consumer product brands in foods, beverages, cleaning agents and personal care products. Pdf hindustan unilever limited a study on the marketing. A company like hul has numerous product lines like shampoos, detergents, soaps etc. As of 2019 hindustan unilever portfolio had 35 product brands in 20 categories and employs 18,000 employees with sales of rs. Jan 17, 2019 the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand company. The astrocosmo problem considered earlier is an example. A product line refers to a unique product category or product brand a company offers.
It is owned by anglodutch company unilever which owns a 67% controlling share in hul as of march 2015 and is the holding company of hul. Huls products include foods, beverages, cleaning agents. Other water purifiers in the market like swach, etc. The width is all about the number of different product lines the company carries. Pdf product strategies of companies in the fmcg industry. Marketing mix of hindustan unilever hul marketing mix. Product mix hul unilever personal hygiene products free. As of 2019 hindustan unilever portfolio had 35 product brands in 20 categories and.
From this point of view, marketing is the sum of the marketing mix, from the traditional perspective. The combination of all these product lines is the product mix. The marketing mix is a business instrument used in marketing and by marketers. Lets take a stepbystep look at how this is done, using the example of company a, which offers three products. Huls brands are spread across 20 distinct consumer categories and touches the lives of two out of three indians. The product strategy and mix in unilever marketing strategy can be explained as follows. In the food and drinks category, they have products like walls, and magnum in their ice creams category, while in the drinks category, they have teas like. Product line depth refers to the number of versions offered of each product in the line. Product line is a group of related products manufactured or marketed by a single company. The first of the product mix decisions refers to the product mix width. Product mix or product assortment refers to the number of product lines that an organisation offers to its customers.
For example if a company produce only soft drinks and juices, this means its mix is two products wide. The mesopotamian gods and demons are presented and restored to the ancient knowledge and power for the modern luciferian ideology as defined by michael w. Number of different product lines carries by the company. Hul product mix unilever water purification free 30. Huls journey began in 1933, when the company was incorporated and it celebrated its platinum jubilee in 2008. Marketing mix of hindustan unilever marketing mixx. We make some of the best known brands in the world, and those brands are used by 2 billion people every day. Step up in personal products, offset by deflation in personal. This dimension of the product mix represents the extent to which the activities of the firm are diversified. Simply, it shows the number of items in the product line. Supply chain management of hindustan unilever limited.
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